Yoo-Hoo Integrated AR

What once was a popular kids drink for lunches and playtime, Yoo-Hoo has become virtually obsolete in the world of juice boxes and kids drinks. To revamp the hype around Yoo-hoo, I created an Augmented Reality Experience intended to be scanned in store in the juice and drink aisle of a grocery store.

This AR Experience reveals the nutritional value that Yoo-Hoo includes and reminds the consumer of Yoo-Hoo’s old popularity.

Design choices for this campaign integrated the existing branding that Yoo-Hoo is known for, with a color palette using the classic Yoo-Hoo yellow, chocolate brown, and the rest of the primary colors, red and blue, as seen in the original logo.

Created using Adobe Illustrator and Zapworks AR